讀後心得

Hannam-dong is a trendy hotspot in the Yongsan district of Seoul, popular among young people. Here are 9 designer brands not to be missed: 1. **aeaeaeae**: Originally started with hats, then ventured into clothing, blending American retro and Y2K styles. 2. **Rest&Recreation**: Focuses on unisex casual wear, founded by a former Fleamadonna designer. 3. **EMIS**: Offers a variety of minimalist style clothing, favored by young people and foreign tourists. 4. **Mardi Mercredi**: Known for its French design and daisy patterns, quite popular among celebrities. 5. **CITY BREEZE**: A brand that combines sports and leisure styles, with a flagstore that includes a café. 6. **Rockfish Weatherwear**: A British brand focused on stylish rain gear and snow boots, featuring a refined and cute style. 7. **Marithe Francois Girbaud**: A French street brand that blends with Korean trends, loved by several Korean stars. 8. **Nonfiction**: A well-known fragrance brand that emphasizes natural ingredients, suitable for sensitive skin. 9. **MSMR**: Specializes in socks and hats, offering quality customer service and personalized packaging. When visiting Hannam-dong, don't forget to mark these brands' addresses on Naver Map and enjoy the joy of fashion shopping!

Hanam-dong in Seoul is a must-visit hub for designer brands, located in the Yongsan district. You can take the subway and get off at Itaewon Station or Hangangjin Station on Line 6. This area has become a current fashion hotspot for the MZ generation of young people in Korea. Follow the steps of the editor, do your homework before heading to Korea, get to know these brands, and add the store addresses to Naver Map to ensure you don't miss a single shop!

• aeaeaeae is a niche designer brand established in 2022, initially focusing on hats and later expanding into the clothing market. The launch of their “Scared Cat” logo received an enthusiastic response, combining American vintage, street style, and Y2K aesthetics, loved by young people. It has even appeared in the dance practice video of aespa's Winter. Their duckbill caps are expected to cause a shopping frenzy again.

  Address: 54, Itaewon-ro 42-gil, Yongsan-gu, Seoul, 1st Floor

• Rest&Recreation was launched on February 2, 2022, and the founder is former Fleamadonna designer Kim Ji-eun. The brand is committed to creating comfortable and stylish unisex casual wear, uniquely interpreting both men's and women's styles. Many Korean stars, like (G)I-DLE's Soojin and Blackpink's Jennie, often wear their products.

  Address: 56, Itaewon-ro 42-gil, Yongsan-gu, Seoul, 1st and 2nd Floor

• EMIS was established in 2017, with the motto “Every moment is special.” It offers simple, stylish, and uniquely trendy clothing. With moderate pricing, EMIS has attracted many young people and has become a favorite brand among numerous artists.

  Address: 29, Embassy-ro 5-gil, Yongsan-gu, Seoul

• Mardi Mercredi was established in 2018, and its name translates to “Tuesday, Wednesday” in French. It is co-managed by designer Park Ha-mok and his wife Lee Soo-hyun. The brand is known for its small daisy patterns and French lazy fashion, attracting many artists. Be sure to look for several designs featuring small daisies in the store.

  Address: 58, Itaewon-ro 54-gil, Yongsan-gu, Seoul

• CITY BREEZE focuses on creative designs for sports and leisurewear, offering a variety of styles ranging from retro cute to elegant and capable. The brand is quite popular among many well-known artists in Korea, and some designs even appear in actors' everyday outfits. Its flagship store also features a café and an outdoor seating area, perfect for relaxing after shopping.

  Address: 22, Itaewon-ro 55-gil, Yongsan-gu, Seoul

• Rockfish Weatherwear, although originating from the UK, has quickly gained popularity due to the demands of the MZ generation in Korea. The various footwear and accessories in the store are loved by young girls, showcasing a style that combines cuteness and refinement.

  Address: 58-26, Itaewon-ro 54-gil, Yongsan-gu, Seoul, B1

• Marithe Francois Girbaud is a French brand established in 1972, which introduced street style to the Korean market through partnerships with Korean companies, and it has become a must-have brand for many young people.

  Address: 26-4, Itaewon-ro 55-gil, Yongsan-gu, Seoul, 1st Floor

• Nonfiction was established in 2019 and is a designer brand focused on fragrances, committed to not using chemicals and providing safe skincare products, making it a top choice for those with sensitive skin.

  Address: 242, Itaewon-ro, Yongsan-gu, Seoul, 1st Floor

• MSMR originated in Itaewon, and the brand name is an abbreviation of “Miss Mister,” focusing on a cute and stylish aesthetic. Their products include socks, duckbill caps, and sweatshirts, offering unique customization services, perfect as travel souvenirs.

  Address: 49, Embassy-ro 11-gil, Yongsan-gu, Seoul, 3rd Floor