讀後心得

The adidas Xinyi brand concept store has been fully upgraded, providing an immersive shopping experience with design inspiration drawn from Japanese and Korean styles. The store features the largest Originals shoe wall in Taiwan, showcasing the spring new colors of popular models such as Samba, Gazelle, and TAEKWONDO. It also invites various women with different styles, including 楊謹華, 郭雪芙, and Melinda, to embody the fashion of the three stripes. The new store interior utilizes intuitive displays to enhance shopping flow, showcasing rich design details and a sense of fashion, allowing customers to enjoy a completely new shopping experience.

adidas Xinyi brand concept store has undergone a complete upgrade, bringing customers an immersive shopping experience. The store design aligns with the Japanese and Korean concept stores, with the most striking feature being the largest Originals shoe wall in Taiwan. Popular shoe models like Samba, Gazelle, and TAEKWONDO also launch new spring colors, along with a brand-new ballet shoe collection. The latest spring/summer clothing collection for 2025 stands out with three major themes: American retro, leopard print street style, and lace stitching, featuring three distinctively styled women: Yang Jinhua, Guo Xuefu, and Melinda showcasing the fashion of the three-leaf clover.

• Highlight 1: The Largest Shoe Wall in Taiwan Unveiled

  The newly upgraded Originals shoe wall adopts the standards of Japanese and Korean concept stores, creating the largest display space in Taiwan. The interplay of metallic materials and black shelving highlights the classic aesthetics of the brand. The specially launched limited rainbow shoe wall features the spring/summer new arrivals of the T-TOE and thin sole shoe series, which are absolutely worth checking out.

• Highlight 2: Immersive Shopping Experience

  The store employs a Japanese and Korean minimalist design, providing a layered and immersive environment. The silver-gray television wall and minimalistic display wall interweave, while smooth lines outline the contours of new shoe models, with design details becoming the visual focus. Delicate lighting design highlights the materials and structures of the shoes, creating a fashionable display atmosphere.

• Highlight 3: Intuitive Display

  The new spatial planning abandons traditional display modes, using open display racks to ensure smoother shopping flow. The upgrade of the clothing area also adopts intuitive displays, allowing customers to browse easily and mix and match freely, enjoying a more seamless shopping experience.

During the event, Yang Jinhua showcased a retro high-street style paired with a blue crochet jacket and best-selling Japanese washed zip jeans, demonstrating a perfect fusion of fashion and retro. Guo Xuefu exhibited a Korean sweet-cool style, wearing a pink cropped top paired with a beige pleated skirt and spring's new TAEKWONDO shoes, showcasing a light and graceful aura. Melinda also made a statement with a black vintage striped tank top paired with leopard print sports shorts, displaying her unique fashion attitude.

New shoe models like Samba and Gazelle also welcome spring's limited new colors, infusing more fashionable details. The TAEKWONDO ballet shoe series officially debuts, combining the elegant silhouette of ballet shoes with the softness of sneakers, instantly elevating the sense of fashion.

Anticipate the new highlights of the Xinyi brand concept store and the spring/summer collection, allowing every customer to fully experience the fashionable charm of adidas.