讀後心得

The live-action Disney film "Snow White" has recently been released, but it has sparked controversy due to lead actress Rachel Zegler's social media statements. Zegler expressed support for "Free Palestine" on social media, raising concerns among Disney executives and impacting Israeli actress Gal Gadot in the film. In 2024, Zegler publicly criticized Trump supporters, prompting the company to hire social media experts to monitor her statements. The film earned $43 million in its opening week, far below the anticipated $85 million, and has faced scrutiny due to CGI effects and multiple delays. Overall reviews have also been poor, with only 42% positive ratings, reflecting Disney's missteps in managing public opinion.

Disney's live-action "Snow White" was recently officially released, but it has sparked multiple controversies due to the comments made by the leading actress Rachel Zegler on social media. According to reports, producer Mark Platt has had to intervene multiple times to manage Zegler's sensitive remarks. Last August, Zegler posted a "Free Palestine" message on social media, which raised significant concerns among the company's executives and led to death threats against co-star Gal Gadot, who is Israeli. Internal sources indicate that Zegler was not aware of the serious consequences her remarks could bring at that time. With the upcoming 2024 presidential election, Zegler again publicly criticized Trump supporters on Instagram, stating she hopes they "rest in unrest," which reignited controversy and forced Disney to hire social media experts to monitor her comments.

The film's box office performance in its opening week fell far below expectations, casting a rather pessimistic outlook on its ability to recoup costs. According to data analysis, the North American box office for the opening weekend was only $43 million, well below the industry's initial forecast of $85 million. Considering the production cost of up to $250 million and the international market's contribution of only $44 million, the film's financial returns have become a significant issue. Additionally, the Rotten Tomatoes critics' score is only 42%, reflecting widespread dissatisfaction among critics. Besides the social media controversies, the film's use of CGI effects to portray the seven dwarfs and multiple delays in release have also come under scrutiny. An unnamed veteran agent pointed out that Disney has failed to properly control public opinion from the outset, ultimately leading to the situation getting out of hand. Zegler had publicly criticized the original animated film as early as 2022, sparking widespread online debate.

• Movie Title: Snow White
• Production Company: Disney
• Opening Weekend North American Box Office: $43 million
• International Market Box Office: $44 million
• Production Cost: $250 million
• Rotten Tomatoes Score: 42%