"RT-Mart" is about to become a historical term! In the third quarter, it will be newly renamed "Daqiulan." The brand LOGO and future plans will be revealed.
讀後心得
PX Mart announced that in the third quarter of this year, it will rename 20 "RT-Mart" stores across Taiwan to "PX Mart" and transform them into "one-stop community department stores." This move marks a significant change for PX Mart since its acquisition of "RT-Mart" in 2021, aiming to enhance the shopping experience for customers and provide a diverse range of products and services. The new brand logo has been revealed, incorporating classic elements from both companies, allowing consumers to feel both fresh and familiar.
“大潤發” will be renamed! It has been three years since 全聯 acquired 大潤發, and today the chairman of 全聯 announced that twenty 大潤發 hypermarkets across Taiwan will be renamed to “大全聯.” At the same time, they plan to transform into a “one-stop community department store,” with the new brand logo already revealed. The brand transition is expected to be completed by the third quarter of this year, and everyone is looking forward to it!
Since its establishment by 潤泰集團 in 1997, 大潤發 once had 24 branches across Taiwan at its peak. In October 2021, 全聯 acquired Taiwan's 大潤發 for NT$11.5 billion and received approval from the Fair Trade Commission in July 2022. Friends who often visit 大潤發 should pay special attention! 全聯 announced today (28th) that 大潤發 hypermarkets will be renamed to “大全聯” in the third quarter of this year. The marketing manager of 全聯 stated that the name “大全聯” was creatively derived from seeking common characteristics of both brands and adheres to the principle that “the more direct, the easier it is to remember.” The new brand logo cleverly combines classic elements from both companies, allowing consumers to feel a sense of innovation while retaining familiarity.
▲ The 大潤發 hypermarkets will be renamed to “大全聯” in the third quarter of this year.
In the third quarter, 大潤發 will upgrade to “大全聯,” aiming to create a one-stop community department store that will combine dining, pharmacy, footwear, household goods, and other one-stop services. In addition, the market will introduce a variety of fresh, cooked food, appliances, imported products, and alcoholic beverages, along with various experiential activities, making it easy for customers to purchase what they need for home life while achieving cost savings!
▲ 大潤發 will upgrade to “大全聯” in the third quarter while transforming into a “one-stop community department store.”
大潤發's business hours are Monday to Sunday from 07:00 to 23:00 (actual times vary by store).