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2025-04-21

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The brand spirit of "Taiwan Festival" is being overlooked! Zhou Chunmi emphasizes: music should return to its essence.

The brand spirit of
讀後心得
The "Taiwan Festival Music Event" in Kenting has entered its fifth year this year, with participation reaching a new high. The Pingtung County government invited President Lai Ching-te to record a video to interact with music fans, but during the event, the video was unfortunately blurred, causing regret for County Mayor Zhou Chun-mi. He urged the KMT members to stop spreading rumors to shift the focus and emphasized the importance of music. The event has revitalized Kenting as a music haven for young people and boosted the recovery of the tourism industry, uplifting local businesses. Zhou Chun-mi stated that "At least we still have music" is the core spirit of the event.

The "Taiwan Music Festival" held in Kenting celebrates its fifth year this year, with attendance numbers reaching new highs. The Pingtung County Government invited President Lai Ching-te to record a video to interact with music fans, which was completed on March 26, but unfortunately, it did not present clearly, leaving Pingtung County Magistrate Zhou Chunmi feeling regretful. On the 5th, Zhou Chunmi issued a statement urging the blue lawmakers facing the recall crisis not to divert attention by distorting the facts, and that the music event should return to its musical essence.

Zhou Chunmi pointed out that the Taiwan Festival has successfully re-established the spirit of independent music in Kenting within just a few years, attracting young people to pilgrimage and boosting the local tourism industry, reviving the tourism sectors in Hengchun and Kenting, creating a long-awaited surge that local businesses feel very grateful and happy about.

To support high-quality music events, the county government pre-recorded a short video of President Lai Ching-te during the festival, where he reminded young music fans to drink more water, pay attention to safety, and brought unexpected surprises. Zhou Chunmi emphasized that “at least we still have music” is the brand spirit of the Taiwan Festival, and this concept has been recognized by young listeners over the past five years. The towel merchandise on the first day of the event was sold out instantly, indicating the rare music atmosphere in Taiwan, which also helps to promote local tourism and should receive support from everyone, calling on all sectors to respect music and local development and avoid blurring the focus.