Promotional new tricks? Merchants claim "buy 3 get 3" socks, but actually only provide 3 pairs. Customer service states that the thickness equals the effect of 2 pairs.
- byVic

讀後心得
A consumer in Hubei Province, mainland China, spent 13.9 yuan to order socks, with the merchant claiming "buy 3 get 3 free." However, the consumer only received 3 pairs. Customer service explained that "buy 3 get 3" meant a total of 3 pairs, stating that the individual socks are thick and that 1 pair is equivalent to 2 pairs. This incident has sparked heated discussions, with consumers believing that the merchant's advertising is misleading. Similar situations have occurred on e-commerce platforms from time to time. Experts suggest strengthening regulation of violations, and consumers should carefully check information and keep evidence to protect their rights while shopping.
Recently, a consumer from Hubei Province in mainland China ordered socks from an online store, spending 13.9 yuan (about 63 New Taiwan Dollars). The merchant claimed "buy 3, get 3 free," but upon receiving the goods, only 3 pairs of socks were included. Customer service explained that "buy 3, get 3" means a total of 3 pairs are sent, not an additional 3 pairs for free, and added, "Our socks are thick; one pair is equivalent to two pairs." This incident has sparked heated discussions, with internet users criticizing the merchant's "text-image game" as akin to a reading comprehension test.
Consumer Li Ke purchased a sock set online, where the product name stated "buy 3, get 3 free," but he actually received 3 pairs of socks. Li Ke indicated that when he placed the order, the product image displayed 6 pairs of socks, and there was fine print noting "buy 3 to receive 3 pairs (quality surpasses) 6 pairs." After contacting customer service, the representative stated this was the literal meaning and mentioned that the small print near the image explained "buy 3 pairs, receive 3 pairs (with quality surpassing) 6 pairs," emphasizing that the quality of their socks is thick, and one pair is worth two pairs.
In fact, in recent years on e-commerce platforms, some merchants often use ultra-low prices and attractive packaging as promotional gimmicks, leading consumers to discover that the actual situation differs greatly from the advertisements only after receiving the goods. In early February this year, a university student from Linyi, Shandong, encountered a malfunction with a mechanical keyboard purchased during the warranty period and was told by customer service that the warranty had expired when he contacted them for a return or exchange and that he would need to repair it himself.
Industry insiders suggest that non-compliant products or information should be removed or adjusted, and special investigations and rectifications should be conducted at the platform level. Meanwhile, technology upgrades and personnel inspections should be strengthened to rigorously crack down on pricing violations. Consumers should carefully verify information when selecting products, resist the temptation of low prices, and keep relevant proof such as product information, promotional screenshots, and chat records to protect their rights.