讀後心得

The 2024 New Taipei Campus Advertisers Award Ceremony will open for submissions, encouraging universities and high school students across the country to participate, with the submission deadline until May 29. This event is co-hosted by the New Taipei City Government's Department of Information and several advertising and production companies, aiming to let students use their creativity to capture the unique imagery of New Taipei. The event plans to hold multiple workshops and lectures, with the theme "There's Always a Wonderful MBTI Fit for You in New Taipei," encouraging students to create based on their own characteristics. Winning works will be showcased in the MRT promotional channels, and an excellent team will be selected through a competitive submission process, with finalists eligible for a filming fund. Students who are challenged by image creation are welcome to register enthusiastically!

Group photo of the award ceremony for 2024 New Taipei Campus Advertisers.

The highly anticipated student video creation competition "2025 New Taipei Campus Advertisers" has now begun accepting submissions. The New Taipei City Government's Department of Information has teamed up with several well-known advertising and production companies, including VML, Lianhua Communication Group, Xuepan Advertising, Shangjin Yifei Studio, Huayuan Imaging and Dentsu mb, to encourage students to unleash their creativity and showcase the unique features of New Taipei that belong to the younger generation in a video within one minute, highlighting the charm of the city.

Submission time is from now until May 29th, and registration is online. All universities (including graduate schools) and high school students from across the country are sincerely invited to actively participate.

The head of the New Taipei City Department of Information stated that this event has entered its ninth year. Besides being competitive, it serves as a platform to help young creators realize their dreams. The event plans a series of rich content workshops and lectures covering creative ideation, advertising strategies, and AI tools, enhancing the professional knowledge and skills of participating students in video production.

This year's submission theme is "New Taipei MBTI always has a wonderful fit for you," using MBTI personality analysis as inspiration. It encourages students to start from their own characteristics, with no restrictions on the subject matter, inviting young people to explore the corners of New Taipei that best match their style and shoot an image advertisement belonging to "your beauty."

To increase the visibility of the award-winning works, the Department of Information plans to showcase the first prize work through public transportation promotion channels, including lightbox advertisements and platform waiting televisions.

The event will proceed in three stages, following the industry's submission competition model: the preliminary selection requires submission of an audio-visual project (content must include team introduction, shooting theme, and project concept, etc.), from which thirty teams will be selected for a secondary interview. Twelve finalists will be chosen based on the advertising company proposal model. Each of the top twelve finalists will receive a shooting fund of twenty thousand TWD.

Students who are passionate about video creation are encouraged to actively take on the challenge!