讀後心得

Trump's tariff policy will lead to a general rise in the prices of footwear products, especially hitting the shoe manufacturing industry in Southeast Asia hard. The market predicts that well-known brands like Nike and adidas will increase their shoe prices by 10%, which may lead consumers to pay an additional $15 to $35, approximately NT$500 to NT$1160. Many people are already worried about the impact of future inflation and have indicated that they may choose lower-priced shoe options. Vietnam and Cambodia face tariffs of up to 49%, and it is uncertain whether tariffs will be reduced in the future; the overall trend of price increases seems unavoidable.

Due to the impact of the tariff policy promoted by Trump, prices for everything from food to daily necessities are expected to rise significantly, especially since Southeast Asia has become the main production base for Taiwanese shoemakers. This wave of tariffs has made the footwear industry one of the hardest-hit sectors. Current market news indicates that the prices of shoes from brands such as Nike, adidas, and Asics may increase by 10%, which will ultimately be passed on to consumers, with price hikes expected to be between $15 to $35, equivalent to approximately NT$500 to over a thousand.

After April 9, consumers who wish to purchase shoes may need to pay higher prices. With the emergence of tariff issues, especially Vietnam serving as a production base for Taiwanese businesses, costs are expected to rise further, ultimately affecting consumer spending.

Experts in sneakers indicate that with the tariffs imposed, prices for certain popular shoe models will inevitably be adjusted upward, with an expected increase of $15 to $35. As production costs rise, consumers will ultimately bear this expense. For consumers, they may opt for more affordable shoe models. Moreover, Taiwanese businesses appear to face less pressure to absorb costs, as the demand for footwear still exists, and consumer choices regarding brands, prices, and styles will influence market trends.

Experts also point out that a pair of Air Jordans is priced at around $180 in the United States, and it is expected to rise to over $200, while basic shoe models may see an increase of more than $20.

Experts predict that the impact of tariffs has significantly increased costs in the footwear supply chain, with shoe prices potentially rising by $15 to $35. For Taiwanese businesses, Pou Chen's sales in the United States account for about 20-25%, while Feng Tay accounts for 46%. These two companies have jointly taken on orders from international brands like Nike, adidas, Asics, and New Balance. If the tariffs are shared between the brand owners and the manufacturers, the impact on the manufacturers may be limited, but consumers will ultimately have to bear the brunt of the cost pressure.

People expressed that this situation leaves them feeling helpless, viewing it as an unwarranted disaster. Others are concerned that future inflation will have a greater impact on their lives, possibly opting for more affordable shoe models or other types of products. With Vietnam and Cambodia having reached a zero-tariff agreement due to tariff issues, other Southeast Asian countries like Indonesia, India, and China still face tariff pressures, making future price increases seemingly unavoidable.

Note: The above content is for reference only; consumers should carefully consider risks and price changes when making purchases.