Is 50+ True Love Brand Issey Miyake? Jay Chou's mother's outfit showcases taste, exploring how brands make affluent ladies cherish them for a lifetime.
- byVic

讀後心得
Japanese fashion designer Issey Miyake's clothing line, launched in 1994, is known for its innovation and avant-garde style, particularly its iconic "Miyake pleats," which are beloved by fashion enthusiasts worldwide. Over time, many girls who loved Issey Miyake back then have now become mature women in their 40s and 50s, seeking clothing that combines comfort with personal style. The brand's pleated designs are elegant and wrinkle-resistant, making them popular among women. Many international celebrities, such as Jay Chou's mother and Kim Kardashian, also favor these pieces. Issey Miyake also has several sub-collections, such as PLEATS PLEASE and HOMME PLISSÉ, to cater to the needs of different consumers.
The Japanese fashion designer Issey Miyake has been beloved in the global market since launching his clothing line in 1994, thanks to his innovative and avant-garde aesthetic style. His unique "Miyake Pleats" technique has become a classic choice among fashion enthusiasts. When talking about Issey Miyake, one naturally thinks of his geometric bags and Bao Bao bags, which have been particularly popular among women since their launch. Today’s young generation online discusses, "I understand why mom always loves buying Issey Miyake clothes," as they see their mothers, who were once girls back then.
The Issey Miyake brand was founded by the Japanese designer Issey Miyake, who early on developed his creations in Paris alongside fashion icons such as Rei Kawakubo, Kenzo Takada, and Yohji Yamamoto. In the late 1980s, Issey Miyake drew inspiration from origami to develop the iconic "Miyake Pleats" technique, making it the most popular in the Pleats Please collection, known for its pursuit of the relationship between the body and the fabric as well as the space in between. "I hope the clothes move with the person, allowing everyone to dance and laugh in them," conveys the essence of "a piece of cloth," creating universally freeing garments.
As women age, many begin to seek attire that can exhibit personal style while providing a comfortable wearing experience, and Issey Miyake’s designs perfectly meet these needs. His classic pleated designs not only resist wrinkling but also flow with the wearer’s movements, showcasing elegance and confidence. The brand’s use of color and fabric selection fully considers the tastes of mature women, with diverse designs symbolizing "elegance" and "charm."
ISSEY MIYAKE's fan base spans from young girls to mature women, demonstrating the brand's broad appeal. Recently, Jay Chou's mother has become a loyal fan of ISSEY MIYAKE, showcasing her fashion taste through elegant ensembles. Many international celebrities, such as Kim Kardashian and Meryl Streep, are supporters of this brand, and the late Apple founder Steve Jobs often wore ISSEY MIYAKE's black polo shirts, further validating its global fashion influence.
In addition to its mainline collections, ISSEY MIYAKE also has several sub-lines to cater to different consumer needs. PLEATS PLEASE ISSEY MIYAKE was launched in 1998 and is known for its unique pleating technique; HOMME PLISSÉ ISSEY MIYAKE is a menswear line introduced in 2013, designed to suit modern men's lifestyles; ME ISSEY MIYAKE was launched in 2000, focusing on youthful and vibrant designs, characterized by rich colors and lightweight comfort.