讀後心得

Japanese designer Issey Miyake has been widely favored for his innovative and avant-garde design style since the launch of his clothing line in 1994, particularly his iconic "Pleats Please" series, which has become a fashion classic. The brand's geometric bags and the Pleats Please series have also garnered the love of many women. Since their debut, many girls who once adored the fashion now find themselves as mature women in their 40s and 50s. While pursuing comfort and personalization, Issey Miyake's designs meet their needs, showcasing elegance and confidence. Celebrities such as Jay Chou's mother, Ye Huimei, and numerous international stars are also fond of the brand, highlighting its global fashion influence. Additionally, Issey Miyake offers multiple sub-lines to cater to different consumer needs.

Japanese fashion designer Issey Miyake has successfully conquered the global market since launching his clothing line in 1994 with his innovative and avant-garde aesthetic style, particularly his iconic "Miyake Pleats," making it a classic choice for many fashion enthusiasts. When mentioning Issey Miyake, images of its geometric bags and Bao Bao bags naturally come to mind, which were beloved by women from the very beginning. Nowadays, the girls of that time have become mothers, leading the younger generation today to discuss online with enthusiasm: "With money, I don't understand why my mom always loves to buy Issey Miyake, but now I get it."

ISSEY MIYAKE was founded by Issey Miyake, who, in his early years, developed alongside other fashion icons like Rei Kawakubo, Kenzo Takada, and Yohji Yamamoto in Paris, France. In the late 1980s, inspired by origami, he created the iconic "Miyake Pleats," which eventually became the popular Pleats Please series. Issey Miyake's designs aim to explore the relationship between the body and fabric, emphasizing the spatial interaction between the two: "I want the clothes to move with people, allowing everyone to dance and laugh in their outfits." He embodies the idea of "a piece of cloth," creating universally appealing garments that are free from traditional Western standards. The spirit of exploring and developing raw materials from a single thread continues to this day.

Why do women aged 40-50 particularly love ISSEY MIYAKE? Since its launch in 1994, the brand's clothing has been known for comfort and versatility. The young girls who bought these pieces back then have now become elegant mature women. As they age, they begin to seek clothing that showcases their personal style while remaining comfortable, and Issey Miyake's designs fully meet these needs. The classic pleated design not only resists wrinkling but also flows gracefully with the wearer's movements, showcasing elegance and confidence. Additionally, the brand's choices in colors and fabrics particularly cater to the tastes of mature women, making its diverse designs synonymous with "elegance" and "grace."

ISSEY MIYAKE's fan base is wide-ranging, spanning from young women to mature ones. For example, Jay Chou's mother has recently appeared at concerts as a loyal fan of ISSEY MIYAKE. She showcased an elegant style with her "mature dressing," wearing various items almost exclusively from Issey Miyake. In addition, Western celebrities like Kim Kardashian, Stephen Curry, and Meryl Streep are also supporters of the brand. The black turtleneck sweater beloved by the late Apple founder Steve Jobs also came from ISSEY MIYAKE, further demonstrating its global fashion influence.

Jay Chou's mother's recent fashion choices once again showcased her stylish taste. When appearing at an art gallery in Hong Kong, she opted for Issey Miyake's HATCHING PLEATS collarless coat, with its unique "shadow" texture design enhancing the overall look. The coat's material not only visually provides a sense of layering but also offers comfort, making it very suitable for everyday wear. For her outfit, she chose ACNE STUDIOS' BAGGY FIT JEANS, whose colors and patterns added a highlight to the overall look. Coupled with DIOR accessories, her style became even more luxurious and personalized, making her the center of attention at the event.

ISSEY MIYAKE's sub-brands include: PLEATS PLEASE ISSEY MIYAKE, which started in 1998, renowned for its unique pleating techniques that ensure clothing does not easily lose shape and is easy to carry; HOMME PLISSÉ ISSEY MIYAKE, which began in 2013, designed for modern men but also suitable for women, allowing individuals to showcase unique styles through mix and matching; ME ISSEY MIYAKE, launched in 2000, focuses on youthful designs, vibrant colors, lightweight materials, and regularly releases thematic prints.