In response to U.S. tariffs, Datong is rapidly expanding its production capacity in the United States and is partnering with KPMG to seek partners in the electric power business.
- byVic

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Due to the impact of the U.S. equivalent tariffs, Tatung Company is accelerating its capacity layout in the United States. Recently, it signed a contract with KPMG to advance its investment plans, seeking the best partners and focusing on local heavy electrical plants with transformer and wire and cable production capabilities. It is expected to quickly enter the market through mergers and acquisitions or equity investments to seize opportunities in the U.S. power market. According to forecasts, from 2023 to 2028, the power demand for AI servers in the U.S. will grow significantly, prompting Tatung to strengthen its layout in the U.S. and diversify risks. The company has completed the establishment of its U.S. heavy electrical business team and has already received orders from U.S. customers in the first quarter. In the future, the plan is to directly produce transformers and wires and cables in the U.S., while also expanding into the markets of Japan, Southeast Asia, and the Middle East. Tatung emphasizes that it will continue to expand its overseas business to adapt to international trends and reduce tariff impacts.
The United States' equivalent tariff policy has imposed a 32% tax impact on Taiwan, prompting Tatung (2371) to accelerate its capacity layout in the United States. Recently, the company signed a contract with Anhou Jianye Certified Public Accountants to advance its strategic investment plan in the United States. Tatung stated that it will seek the best partners through the firm, with the primary targets being local heavy electrical plants that have transformer and wire and cable production capabilities. The plan is to quickly enter the market through mergers and acquisitions or equity investments, to promptly identify strategic partners and perfect relevant investment compliance, in order to actively seize business opportunities in the U.S. electric power market.
According to forecasts from the U.S. Department of Energy, the power demand for AI servers is expected to grow by 4 to 8 times between 2023 and 2028, while a U.S. grid strategy consulting firm also estimates that power demand may increase by 128GW over the next five years, leading to a 15.8% overall increase in U.S. electricity demand by 2029. Therefore, in response to the impact of equivalent tariffs, countries will increase their investments in the U.S., and Tatung holds an optimistic view on the prospects of the U.S. electric equipment market.
In order to address the challenges posed by equivalent tariffs, Tatung began its strategic layout last year, planning to quickly respond to market demands through mergers or strategic equity investments in local heavy electrical plants. During the process of competing for electric power opportunities with partners, Tatung has completed the establishment of its heavy electrical business team in the United States, and has actively competed for bids and orders involving power companies and corporate transformers centered around the western U.S. and Texas networks. In the first quarter, it has already secured orders from American customers.
Tatung further stated that if it can collaborate with local strategic partners in the U.S. in the future, there will be opportunities to produce or assemble transformers and wire and cables in the U.S. Additionally, the company is executing a risk diversification strategy and has established bases in Japan, Southeast Asia, and the Middle East to avoid excessive business concentration. It is also forming alliances with local companies to compete for orders from power companies and private enterprises; currently, the visibility of long-term business has extended to 2027.
Tatung emphasizes that the company has advantages in predicting international situations and industry trends, and it is confident in the production policies promoted by the Trump administration in the U.S., striving to minimize tariff impacts to the greatest extent possible. Diversifying geopolitical risks and optimizing the composition of domestic and foreign revenue will be key strategies for Tatung's current operations, and it will continue to accelerate the expansion of its overseas business landscape.