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2025-05-02

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Is there a ray of hope for Vietnamese tariffs? Nike and Lululemon make a strong comeback after a sharp decline.

Is there a ray of hope for Vietnamese tariffs? Nike and Lululemon make a strong comeback after a sharp decline.
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Trump announced a reciprocal tariff policy, putting pressure on Vietnam with a 46% tariff. However, he had a constructive dialogue with Vietnamese leader 苏林, and Vietnam is willing to reduce the tariff to zero to reach an agreement. This news energized the stock prices of Nike and other apparel brands. Vietnam had a trade surplus with the U.S. of over $123 billion last year, and to avoid the impact of high tariffs, it plans to lower import tariffs on several American products and expand purchases of American goods. Additionally, Vietnam has also allowed SpaceX's Starlink network to operate within the country.

Trump's reciprocal tariff policy has shocked the market, especially for Vietnam, which primarily relies on garment and textile exports, facing tariff pressures as high as 46%. However, Trump hinted that there may be room for negotiation regarding tariffs with Vietnam, leading to a rebound in stock prices for apparel giants like Nike and Lululemon on the 4th.

Reports indicate that Trump mentioned in a post on the social platform Truth Social that he had a "constructive" dialogue with Vietnamese leader Pham Minh Chinh and stated that Vietnam is willing to reduce tariffs on American goods to zero in hopes of reaching an agreement; meanwhile, Vietnamese Deputy Prime Minister Hu Duc Phu plans to visit the United States this week for negotiations.

The reciprocal tariff policy announced by Trump on April 2 is expected to significantly increase tariffs on over 180 countries globally starting April 9, with Vietnam imposing a 46% tariff, while Bangladesh and Cambodia will see tariffs of 37% and 49%, respectively. This move has caused clothing companies like Nike and Gap, which have production bases in Southeast Asia, to face a significant drop in stock prices.

Since it seems there is room for maneuver regarding Vietnam's tariffs, many American apparel and footwear brands saw a rebound on the 4th, with Nike and Lululemon's stock prices rising by 3% and 3.15%, respectively, while Hoka's parent company Deckers Outdoor surged by 5.10%, and the trendy brand Gap jumped by 7.23%, although still below the stock prices prior to the announcement of reciprocal tariffs.

Reports state that Vietnamese leader Pham Minh Chinh has requested Trump to postpone the imposition of tariffs by at least 45 days to prevent a severe blow to the Vietnamese economy and avoid higher prices for American consumers. Vietnam had a trade surplus with the U.S. exceeding $123 billion last year and is actively seeking ways to reduce tariffs.

Last week, Vietnam also expressed its willingness to reduce tariffs on several U.S. imported goods and promised to increase its procurement of American products, including aircraft and agricultural products. Additionally, it has been reported that Vietnamese budget airline VietJet plans to sign a roughly $200 million aircraft financing agreement with private equity funds to expand its order for 20 Boeing 787 jets, having signed a deal in 2016 to purchase 200 Boeing 737 MAX aircraft, which have yet to be delivered.

In a bid to secure tariff reductions, Vietnam has also agreed to allow Trump's ally, tech giant Elon Musk's SpaceX, to enter Vietnam, with the company's Starlink network set to begin trial operations by the end of 2030.