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2025-04-19

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Vietnam's tariffs encounter a turning point? Nike and Lululemon rebound after a steep decline.

Vietnam's tariffs encounter a turning point? Nike and Lululemon rebound after a steep decline.
讀後心得
Trump's reciprocal tariff policy has triggered market fluctuations, with Vietnam facing tariff pressures of up to 46%. Trump stated that he had constructive talks with Vietnamese leader Su Lin, and the Vietnamese side is willing to reduce tariffs on the United States to zero, planning to send a vice premier to the U.S. for negotiations. Trump's policy will take effect on April 9 and will impact several apparel brands that produce in Southeast Asia, such as Nike and Gap, whose stock prices have suffered. However, as news of potential negotiations emerged, the stock prices of these brands rebounded. Additionally, Vietnam has expressed its willingness to reduce import tariffs on certain U.S. products and plans to expand its procurement from the United States. To secure tariff reductions, Vietnam will allow SpaceX's Starlink network, under Elon Musk, to conduct trial operations locally until the end of 2030.

Trump's reciprocal tariff policy shocked the market, with Vietnam, a major exporter of clothing and textiles, facing tariffs as high as 46%. However, Trump indicated that there may be room for negotiation on Vietnam's tariffs, which spurred a rebound for apparel giants like Nike and Lululemon on the 4th. According to reports, Trump mentioned on social media that he had a "constructive" dialogue with Vietnamese leader Nguyen Xuan Phuc and stated that Vietnam was willing to reduce tariffs on the U.S. to zero in pursuit of an agreement with the U.S. Deputy Prime Minister Pham Minh Chinh is expected to travel to the U.S. this week for negotiations.

On April 2, Trump announced the reciprocal tariff policy, planning to significantly raise tariffs on over 180 countries globally starting April 9, including a 46% tariff on Vietnam, a 37% tariff on Bangladesh, and a 49% tariff on Cambodia, causing stocks of apparel brands like Nike and Gap, which have production bases in Southeast Asia, to plummet. However, the potential for negotiation regarding Vietnam's tariffs appears to have allowed several U.S. apparel and footwear brands to rebound in the stock market on the 4th, with Nike and Lululemon's stock prices rising by 3% and 3.15% respectively, while Hoka's parent company, Deckers Outdoor, surged by 5.10%, and the trendy brand Gap soared by 7.23%, although this was still a significant correction compared to levels before the announcement of the reciprocal tariffs.

Reports indicate that Vietnamese leader Nguyen Xuan Phuc has called on Trump to delay the implementation of the increased tariffs by at least 45 days to prevent severe damage to Vietnam's economy and to avoid imposing higher prices on U.S. consumers. Last year, Vietnam had a trade surplus of over $123 billion with the U.S., and it is seeking ways to mitigate the impact of high tariffs. Vietnam has already expressed willingness to reduce tariffs on various U.S. imported products, including liquefied natural gas and automobiles, and has committed to increasing purchases of U.S. goods, including aircraft and agricultural products.

According to obtained documents, Vietnam's low-cost airline VietJet Air plans to sign an approximately $200 million aircraft financing agreement with a private equity fund to expand its procurement of 20 Boeing 787 aircraft; VietJet had signed a procurement agreement for 200 Boeing 737 MAX aircraft back in 2016, which still has not been delivered. In a bid to secure tariff reductions, Vietnam has also allowed the Starlink internet service of tech billionaire Elon Musk's SpaceX to establish operations in Vietnam, with a trial operation period set until the end of 2030.