Travel abroad at will, South Korea crazy showdown with Japan for cherry blossom viewing.
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Taishin Bank's Rose Card and Sun Card have launched the "Korean Fever Spending" quarterly plan, specially designed for fans of Korean culture. This plan offers up to 10% cashback at 50 Korean-style merchants and holds a monthly raffle to giveaway round-trip tickets to Korea. With the anticipated surge in outbound travelers in 2024, Taishin Bank’s initiative caters to the rising trend of travel to Japan and Korea, allowing cardholders to enjoy Korean cuisine, beauty products, and various other discounts both domestically and overseas.
The "Korean Frenzy Swipe" quarterly program launched by Taishin Bank's Rose Card and Sun Card has created a first-of-its-kind benefit designed specifically for K-culture enthusiasts, offering up to 10% cashback at 50 Korean merchants. Recently, with a surge in the number of locals traveling to Japan and South Korea, this program has attracted considerable attention. This year, Taishin Bank is also competing with Cathay United Bank's CUBE Card, which has launched a flash benefit called "Japan Rewards" that has received enthusiastic responses.
According to statistics from the Ministry of Transportation, the number of outbound travelers in 2024 is expected to reach 15.523 million, a 44.55% increase compared to last year. In particular, the number of travelers to Japan has for the first time exceeded 5 million, accounting for more than 30% of the total outbound number; the number of people traveling to South Korea has also risen to 1.315 million, with a year-on-year growth rate of up to 50%, even surpassing the growth rate of travelers to Japan.
With Japan becoming a popular choice for outbound travel, various credit cards have introduced offers for card use in Japan, including exclusive travel cards like "Fubon J Card," "Union Bank Kichirou Card," and E.SUN's "Kumamon Dual Currency Card." Cathay United's CUBE Card has again attracted a large number of cardholders through the flash benefit "Japan Rewards" event.
The flash benefit "Japan Rewards," launched by Cathay United CUBE Credit Card in 2024, allows cardholders to spend in Japan with a consumption amount that has increased up to three times compared to the previous year. The activity covers designated travel expenses in Japan and domestic Japanese brand purchases, allowing for a cashback of up to 10% in Little Tree points. It also provides exclusive services for cardholders, such as "designated airline priority luggage" and "reservation at renowned Japanese restaurants." Even if traveling to Japan is not possible recently, cardholders in Taiwan can enjoy discounts on various Japanese products, with cashback reaching up to 10%.
Targeting the market potential, Taishin Bank has launched the "Korean Frenzy Swipe" program aimed at 500,000 cardholders, focusing on 50 Korean merchants and providing up to 10% cashback. Whether enjoying Korean cuisine and beauty products domestically or traveling to South Korea, the cashback from selected stores is quite substantial. Taishin Bank states that Korean consumption has exceeded 20% of its cardholders' overseas spending, with continuous double-digit growth each year. The new "Korean Frenzy Swipe" program covers four major categories: travel, beauty, entertainment, and food, allowing consumers who meet the spending threshold at designated channels to participate in a lottery for round-trip tickets to Korea.