Taishin Bank launched the "Korean Crazy Swipe" quarterly plan aimed at the Han-Gyeong ethnic group, collaborating with 50 Korean merchants to offer up to 10% cash back. As the number of people traveling to Japan and South Korea increases, the "Korean Crazy Swipe" plan allows cardholders to enjoy Korean products and services both domestically and internationally, with the chance to win round-trip tickets to South Korea in a lottery. The plan covers categories such as travel, beauty, entertainment, and dining, highlighting the bank's emphasis on and potential in the South Korean market.
Taishin Bank's Rose Card and Sun Card launched the "Korean Craze Swipe" quarterly plan, becoming the first benefits program specifically designed for fans of Korean culture, offering up to 10% cashback at 50 Korean-themed merchants.
As the number of Taiwanese traveling to Japan and Korea continues to grow, Taishin Bank's actions demonstrate its market influence. The new plan aims to attract consumers who love Korean culture and compete with promotions from other banks.
According to data from the Ministry of Transportation, outbound travel is expected to reach 15.523 million in 2024, an increase of 44.55% year-on-year. The number of visitors to Japan and Korea has also reached record highs, with the number of travelers to Japan surpassing 5 million for the first time, while visitors to Korea reached 1.315 million, with a growth rate of 50%.
Currently, Japan is the top choice for Taiwanese consumers traveling abroad, with various credit card companies offering a range of promotions for purchases in Japan, including exclusive travel cards such as Fubon J Card, Union Bank Kichizo Card, and Yuanta Kumamoto Bear Dual Currency Card, all featuring attractive limited-time events.
Cathay United Bank’s CUBE Card has launched a "Japan Appreciation" flash event, allowing cardholders to spend three times more in Japan compared to two years ago, offering up to 10% cashback, along with exclusive services such as "Priority Luggage for Designated Airlines" and "Reservations at Famous Japanese Restaurants".
Even though travel to Japan is not currently possible, cardholders can still enjoy discounts on Japanese products in Taiwan, with several Japanese restaurants and stores offering up to 10% cashback.
Union Bank's Kichizo Card launched the "Japan Travel Festival 10%" limited-time event, offering additional cashback on purchases at popular stores, and new users can receive extra cashback when spending in Japan, accumulating up to 10% maximum.
Targeting the potential of Korean culture fans, Taishin Bank has launched the "Korean Craze Swipe" plan for the first time for its 500,000 cardholders with the Rose Card and Sun Card, offering up to 10% cashback at 50 Korean-themed merchants.
In overseas spending, the proportion of consumption in Korea exceeds 20% and continues to grow each year. The "Korean Craze Swipe" program covers four major lifestyle categories: travel, beauty, entertainment, and food, also offering maximum cashback and a chance to win round-trip tickets to Korea.
