讀後心得

"The Hwa-Chen Breakfast Second Generation Flagship Store" prepares a variety of Chinese pastries daily, available until sold out, and is a popular breakfast spot in Donggang, Pingtung. Established in 1978, Hwa-Chen has developed into a well-known souvenir brand, with signature products including "Health Tofu Skin," "Malaysian Soft Cakes," and "Shanghai Health Crispy Pastries." The staff begins preparation early in the morning, offering steaming hot breakfasts that attract regular customers. The freshly ground soy milk served alongside is especially praised. The store also features a dedicated "Hwa-Chen Souvenir Flagship Store," offering a variety of local Taiwanese specialty products.

The "Hua Zhen Breakfast Second Generation Flagship Store" offers a variety of freshly made traditional Chinese pastries every day, and once sold out, they cannot be restocked. Located in Donggang, Pingtung, this famous establishment is just a few steps away from the well-known "Jia Ji Charcoal Grilled Steamed Bun." Founded in 1978, Hua Zhen Breakfast initially started as a Chinese breakfast shop, later expanding into food processing and has now become a well-known souvenir brand in Pingtung. To ensure that regular customers can enjoy a hot breakfast before work, the store starts busy operations early in the morning, preparing soy milk, making tofu skin, and more. The daily fresh-made Chinese delicacies such as shaobing (sesame flatbreads), youtiao (fried dough sticks), and steamed buns are especially popular, particularly the "Hua Zhen Three Treasures": "Health Tofu Skin," "Malaysian Soft Cake," and "Shanghai Health Flaky Cake," which may run out if you arrive late.

The "Shaobing Youtiao" (52 NTD / full set) is perfectly complemented by the crispy youtiao in the middle, along with the "Sweet Shaobing" (28 NTD / each). The store’s health-oriented tofu skin is made with high-concentration soy milk, freshly fried and aired, emitting a delightful soy aroma; the "Malaysian Soft Cake" features a unique texture that falls between spring rolls and egg pancakes, soft and slightly chewy, paired with youtiao for extra crispiness, enjoyed with a cup of freshly ground and brewed soy milk, energizing you right from the morning.

The "Malaysian Soft Cake" features a texture similar to that of thick spring rolls, filled with scallion eggs and youtiao, providing a multi-layered taste experience, and is one of the popular signature items (45 NTD / each). After your meal, you can visit the "Hua Zhen Souvenir Flagship Store" just around the corner, which offers locally sourced products from Taiwanese small farmers, such as tuna and sakura shrimp from Donggang, made into tuna cakes and sakura shrimp cakes, as well as various souvenirs made using Donggang's Eagle Red Beans for Japanese red bean cakes.

The third-generation heir of Hua Zhen mentioned that the "Formosa Hand-Roasted Pancake" hides a story of friendship between Taiwan and Japan. The founder has been passionate about food production since childhood, gaining experience at multiple baking exhibitions and exchange meetings, developing various hand-roasted pancakes. His curiosity and perseverance have not only influenced the brand but also earned him guidance from Japanese experts to learn traditional production techniques.

Hua Zhen insists on using locally produced ingredients and collaborates with farmers. Products like the hand-roasted pancakes are made using traditional methods, containing a high amount of nuts, whether peanuts, sesame, or pumpkin seeds, making them a delicious choice in the eyes of customers. Here, you can find various Donggang-exclusive packaged products, suitable for both souvenirs and personal enjoyment.

The "Formosa Hand-Roasted Pancakes" come in a variety of flavors, available in single packets or box sets to meet demand, especially the "9-piece Vintage Money Bag Pancake," designed uniquely for collection and gifting (360 NTD / set). The "Wang Ma Imperial Blessing Bag" is also one of the popular designs, attracting many customers' attention (250 NTD / set).

Hua Zhen Breakfast Second Generation Flagship Store Address: No. 114, Zhongzheng Road, Donggang Township, Pingtung County
Phone: 08-832-6377
Business Hours: 05:00–10:00, Saturday and Sunday until 10:30
Credit Card: Not accepted.

Hua Zhen Souvenir Flagship Store Address: No. 70, Zhongshan Road, Donggang Township, Pingtung County
Phone: 08-832-6377
Business Hours: 09:00–21:30
Credit Card: Accepted.