讀後心得

Trump announced the implementation of high tariffs on over 180 countries globally, significantly impacting American companies like Nike. It is expected that the price of each pair of Nike athletic shoes will increase by $10 to $18, especially as its production lines in Vietnam and China are the most affected. Analysts point out that Nike may face pressure to raise prices, but market competition makes it difficult for the company to implement significant price hikes, as this could harm consumer demand. This policy will present challenges for Nike's operations and American consumers, prompting many brands to reconsider their supply chain strategies.

Trump announced comprehensive tariffs on over 180 countries globally, with rates ranging from 10% to 50%, a move that has garnered widespread attention from the international community. This policy, referred to by Trump as "America Liberation Day," has impacted global financial markets and has particularly profound effects on several American companies, including Nike. Almost all of Nike's sneakers are manufactured in Asia, primarily in Vietnam, China, and Indonesia, which are the targets of Trump's tariff policy.

According to reports, Nike's stock price dropped by 14.44% following the announcement of the policy, making it one of the first victimized companies. Even after a slight recovery in discussions with the Vietnamese government, the market still predicts that Nike will struggle to avoid price increases, and costs will ultimately be passed on to American consumers. Nike's classic sneaker model, the Air Jordan 1, is nearly entirely manufactured in Asia, and UBS forecasts that prices for imported goods from Vietnam will rise by 10% to 12%, with about half of Nike's production capacity coming from Vietnam, while the rest comes from China and Indonesia.

Specifically, according to a report from Footwear News, a pair of Air Jordan 1 High, originally priced at $180, could see a price increase of $18 after the new tariffs take effect, reaching $198. Other popular sneaker models may also increase by $15 to $35. The average manufacturing cost of each pair of Nike shoes is about $18; for instance, the retail price of Nike Air Force 1 is $115, and with a 46% tariff, the costs would increase by approximately $8.28, which would place immense pressure on the brand's overall operations.

Nike may attempt to negotiate with suppliers to share the costs, but experts generally believe that price increases are almost unavoidable. Some analysts point out that although Nike possesses strong brand advantages and revenue capabilities, the room for price hikes is still limited by fierce market competition, with anticipated increases likely not exceeding 10% to 15%; otherwise, it could harm consumer demand.

Additionally, Nike continues to face structural challenges such as slowing sales in the U.S. domestic market and weak consumer confidence, and the new tariff policy undoubtedly complicates these challenges. The founder of a sneaker review site pointed out that Nike might control costs by lowering technical specifications or extending product design cycles, but it will be difficult to restructure the supply chain in the short term.

The CEO of a lending institution stated that many brands had already been shifting from China to Vietnam to save costs but did not expect Trump's policy to suddenly disrupt this process. He warned that if these tariffs persist, it could make it difficult for businesses to sustain operations during the summer.