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As the trade war continues, Brazil faces the 50% tariff imposed by the Trump administration. Experts propose countermeasures and are not intimidated by the high tax rate. Brazilian agricultural specialists suggest that if Americans reduce their purchasing of Brazilian coffee, it will affect their dependence on this beverage. A more ambitious approach is to leverage innovative domestic policies to inhibit American consumers from accessing Brazilian coffee in the market.

The branding of Brazilian coffee has already been established globally, not only due to its quality but also due to its status in the minds of consumers. Experts point out that by increasing the priority and value of Brazilian coffee in the domestic market, local consumers will focus their attention more on domestic products, thereby reducing reliance on foreign markets.

To further this objective, Brazil can promote policies that encourage domestic production and consumer support for local products. For instance, preferential policies can be created to motivate coffee producers to invest more and shift their focus back to the domestic market. At the same time, localizing the cuisine and beverage markets to combine coffee with other traditional food items could form a unique Brazilian cultural signature.

Furthermore, experts recommend conducting market promotions that highlight the uniqueness and quality of Brazilian coffee, attracting consumers to choose high-quality and reasonably priced local coffee voluntarily. Through these measures, not only can loss from high tariffs be mitigated, but it may also reverse the elasticity of demand in the American market, reducing the presence of Brazilian coffee in grocery stores and cafes.

The implementation of these policies will assist Brazil in reducing dependence on the American market, achieving a self-sufficient coffee economy.