Image reproduced from 風傳媒

Famous artist Li Yan has recently made an astonishing career transition, officially becoming the CEO of a skincare company. This former television star is now focusing her attention on a rapidly growing market—the beauty and skincare industry. Li Yan's involvement has not only boosted the company's reputation but has also attracted a lot of media attention.

At a recent beauty expo in South Korea, Li Yan participated actively in various events and held meetings with multiple suppliers to discuss future collaboration opportunities. During the expo, she showcased a deep understanding of brands and products, garnering praise from attendees for her professionalism and enthusiasm.

Beyond her participation in the expo, Li Yan emphasized the importance of employee spending at such events. She believes that providing employees with opportunities to learn about and choose the latest skincare products can elevate workplace morale and foster team cohesion within the company. Reports indicate that employees attending the expo displayed a strong interest in new products and actively made purchases during the event.

This approach is not limited to just the expo; Li Yan plans to conduct a series of internal workshops on skin care and beauty, providing employees with practical knowledge and skills. She hopes this method will enhance professional skills within the company while allowing employees to enjoy learning.

As the market demand for natural and organic products continues to grow, Li Yan's skincare company is actively developing new products, particularly targeting sensitive skin and eco-friendly certifications. She emphasized that future product lines will focus on meeting high consumer standards for safety and effectiveness.

Li Yan's successful transition demonstrates her keen business acumen and her grasp of market trends, and we look forward to seeing how she leads her company to stand out in the highly competitive skincare market.