In 2025, the real estate market enters a cooling period. Although the total project value this year reached 800 billion NTD, buyer interest has significantly decreased. Experts point out that the pace of sales for pre-sold and existing homes has noticeably slowed, putting developers under inventory pressure. The transaction volume of pre-sold homes across Taiwan plummeted from 16,000 units in June 2023 to 5,000 units in December, indicating a market downturn.
In major projects across northern, central, and southern Taiwan, while existing home prices remain high, actual sales are slow. Developers are often resorting to promotions such as discounts on lower floors or offering free renovations. However, directly lowering prices may impact buyer confidence and brand image. Some large developers, due to sufficient capital, can withstand the downturn, but small and medium-sized developers face greater financial pressure and may need to offer discounts to survive.
Market oversupply and the exit of investors have put some areas at risk of upgrades, while high-priced properties are affected by a decrease in loan-to-value ratios and high interest rates, leading to increased buyer hesitation. Developers have changed their strategies by reducing unit sizes, offering lighter renovations, and releasing properties in batches to boost sales rates. Homebuyers should pay special attention to actual transaction registration and transaction speed to seize potential bargaining opportunities.
